Applying Leverage To Beat Bigger Competitors

As football coach, if you give me a slight, 150 pound running back and I can show him how to block a 300 pound charging linebacker. It’s the same as in your business…It’s all about how you apply leverage to what you have!

I can be awfully intimidating when you look across the line and see a man twice your size waiting to knock you out. But when you understand the fundamentals and have confidence in your abilities, it is inevitable that you will defeat this bigger, badder opponent.

All it takes is positioning yourself so you can apply leverage to his weakest point.

There is no such thing as a perfect product or service that has the ability to appeal to everyone in the market. It just doesn’t happen. You can be as big and strong as Nike, McDonalds, or Starbucks but you will always have a weakness that can be attacked and exploited by savvy and more nimble entrepreneurs – like you.

Even if you are facing well established competitors with deep pockets, you can defeat them by attacking their weak points and leveraging your strengths. That’s what winning the marketing game is all about…Scoring the most sales by better positioning your offer as the obvious, risk free choice to prospects, clients and customers.

You can defeat that 300pound linebacker you face in your market just by leveraging your strengths against the vulnerable gaps in their marketing. It all starts with your strategies, tactics, and techniques!