The Challenge of Being Busy

It has been quite sometime since I've had the opportunity to post another blog entry. It's about time!

I found myself in the same situation as many of my small business marketing clients...competing priorities. My focus has been on several large consulting projects where I am developing and executing the entire marketing program. Good stimulating and lucrative work but very time consuming.

So time consuming, in fact, that I have not been able to invest any time to my website and other personal marketing efforts. This conundrum is faced by small business marketers everyday. It is so easy to get caught up on work and knocking down the tasks on you to-do list that you forget to perform the most critical function of your business ---MARKETING!

So what can you do?

My approach will be to go back to my goals I established and determine what is most important to the success of my business. This will inevitably lead me back to the need to consistently market no matter how busy I am.

Therefore, I resolve today to spend the first hour of every day to marketing my business.

Like a constant drip of water on a stone, this small chunk of my day will produce results. If I continue to ignore my need to market, my pipeline will not be full when these consulting projects are completed.

If you are in the same boat as me, I suggest you take the same approach. A little effort each day accumulates into a lot of results in the future.

Good luck and good marketing!

Coach Ron