Do You Have What It Takes to Become a Champion Marketer?

The most successful businesses are typically the champion marketers in their industry. They’re the ones whose image and message that you just can’t escape. Everywhere you turn you are exposed to their marketing. They have mastered the marketing game so well that you could recite their jingle or tagline on the spot. Because of their mastery of the game, they are the most formidable competitors who intimidate others into doing nothing because of their shear presence in the marketplace. Yes, these companies have the knowledge, skill and techniques to play the marketing game.

The good news is that you always have the opportunity, and ability, to get in the game, dominate your competition and become a champion marketer! You can take on the “intimidator” in your market and defeat him on his turf.

All that is required of you is the dedication, the knowledge and courage to get in the marketing and compete at a high level. Most companies are always on the defensive because they stand on the sidelines and let the "intimidator" dictate the terms of the game.

As we discussed in my previous post, you must focus on the fundamentals to compete at a high level. It starts with having the capability and confidence to dominate your competition. No matter what stage of your company’s development, you must adopt a stance that you will do what it takes to reach the top and be a champion.

This requires a new mindset and shift in your thinking. about marketing and a realization that it is the most important function of your business.

It doesn’t matter if you’ve been in business for many years or you just took the leap and opened your new business, your attitude toward marketing will determine your level of success. Just look at what the New York Giants accomplished. They believed in themselves and were committed to becoming the champs. Small businesses must also adopt the mindset.

You must prepare to win, play hard and execute relentlessly. Now, get off your butt and get on the field and start playing the game like a champion.

Until next time, to all your marketing victories.

Coach Ron