Marketing is a game – plain and simple. Someone is going to win and someone is going to lose. Some will get after it and play aggressively, while others sit on their hands waiting for business to happen. Heck, some don’t even bother getting in the game and are losers before they even get started!
As a marketing coach, I’ve been approached by many business owners to help them get more customers and increase sales. The problem is many of these entrepreneurs procrastinated and came to me too late. The outcome of the game they were playing was already decided. Because they chose not to get in the game, or didn’t know how, they were already defeated by more aggressive competition or unsympathetic market forces.
It’s very sad to see well intentioned, hard-working people suffer as their entrepreneurial dream is beaten down like an over matched opponent. If only they had known that to achieve success they must get their butts off the sideline and take control of their own results!
Marketing is a contact sport. You can’t stand by and watch the competition dictate the game. You must join the action and become a force to be dealt with. You must adopt an action oriented attitude. And, you must claim your position on the field and defend it with all your might.
For more marketing ideas and information, visit the Small Business Marketing Hub.
To your marketing victories,
Coach Ron
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