The Big Secret to Marketing Your Business

Every entrepreneur wants a magic marketing potion that will attract all the customers and sales they can handle. Many are searching for that one, big marketing secret that will make their business successful beyond their wildest dreams.

These starry eyed people believe there exists one piece of information or tactic that will take them from obscurity to becoming the marketing champion in their industry. Sadly, most will never discover this secret even though it’s hidden in plain sight and instantly available to them at any time.

This Big Marketing Secret is your attitude!

Yes, successfully marketing your business requires the correct attitude. Just like your relationships with other people, the attitude you take decides on what you will ultimately achieve.

Your belief system and your approach play a significant role in your marketing success. It is the starting point what you will accomplish and how much money you earn in your business.

Do you believe that your marketing efforts will pay off in increased sales? Or, do you think that marketing is a waste of time and money because you’ve tried once before and failed to attract any response?

The fact of the matter is that marketing does work when you understand how. Like catching a ball or riding a bike it is a learned skill that anyone can master. All that stops you from achieving more is your attitude toward marketing.

There are millions of people who are now highly successful because they possessed the attitude that marketing is the most important activity in their business. Everything starts and relies on your ability to attract and convert prospects into buyers. It’s the only area of your business that produces the opportunities to make a sale.

When you ignore it, cut the budget when times are tough or just don’t market at all your business will suffer. Without marketing it’s tough to make a sale. Without sales, you have no business; only an expensive hobby!

Successful marketing requires desire, action and commitment. If you lack in any of these three qualities and have a bad attitude, you might as go work for someone else. It’s no secret that your attitude is critical to what you achieve in life and business. When you have a positive approach to your marketing, what you believe will be the most likely outcome.

Like the late Henry Ford said, “If you think you can or you think you cannot, you are always right.”

Do You Have What It Takes to Become a Champion Marketer?

The most successful businesses are typically the champion marketers in their industry. They’re the ones whose image and message that you just can’t escape. Everywhere you turn you are exposed to their marketing. They have mastered the marketing game so well that you could recite their jingle or tagline on the spot. Because of their mastery of the game, they are the most formidable competitors who intimidate others into doing nothing because of their shear presence in the marketplace. Yes, these companies have the knowledge, skill and techniques to play the marketing game.

The good news is that you always have the opportunity, and ability, to get in the game, dominate your competition and become a champion marketer! You can take on the “intimidator” in your market and defeat him on his turf.

All that is required of you is the dedication, the knowledge and courage to get in the marketing and compete at a high level. Most companies are always on the defensive because they stand on the sidelines and let the "intimidator" dictate the terms of the game.

As we discussed in my previous post, you must focus on the fundamentals to compete at a high level. It starts with having the capability and confidence to dominate your competition. No matter what stage of your company’s development, you must adopt a stance that you will do what it takes to reach the top and be a champion.

This requires a new mindset and shift in your thinking. about marketing and a realization that it is the most important function of your business.

It doesn’t matter if you’ve been in business for many years or you just took the leap and opened your new business, your attitude toward marketing will determine your level of success. Just look at what the New York Giants accomplished. They believed in themselves and were committed to becoming the champs. Small businesses must also adopt the mindset.

You must prepare to win, play hard and execute relentlessly. Now, get off your butt and get on the field and start playing the game like a champion.

Until next time, to all your marketing victories.

Coach Ron