The Three Deadly Reasons Start-Up Business Marketing Fail

Opening and growing a new start-up business is a significant challenge for anyone. The odds are stacked against you as new entrepreneur from the very beginning. The obstacles to success are formidable - intense competition, employees, taxes, government regulation, a fickle marketplace, and a to-do list the length of your arm. It’s no wonder that most small business owners give up on realizing their dream after a few years.

However, the common obstacle that leads to failure is a lack of understanding and implementation of marketing.

The typical small business owner has big dreams and aspirations to turn their company into a profit producing machine so they can enjoy a prosperous lifestyle. They see others launch a successful business in their industry and presume it must be easy to do. The entrepreneurial allure soon becomes irresistible and before they know it, they own business with all the trials, tribulations, and challenges that come with it. It doesn’t take long before the headaches kick in and they are overworked, broke and questioning the intelligence of their decision.

The irony of the situation is that they possess the technical skills and knowledge to make money in the business but lack essential management skills to really become successful. Typically, a critical area that is most often lacking in their business skill set is the fundamentals of how to market their business.

When an entrepreneur lacks the foundation principles in marketing knowledge and skills the business is not long for this world. Marketing is a vital part of every business, no matter what the size, but is treated like a swarm of mosquitoes at a picnic.

Consider this: What other part of your business has a greater impact on the success of a business than an effective marketing program? Accounting…production…shipping…human resources?

Without marketing none of these internal departments would even need to exist. Marketing is the engine that drives a business by creating the environment and conditions to sell your product or service and make money. It’s that important.

Why then do most small business owners disregard marketing and lead their venture down the road to certain failure. The answer is rather simple and is rooted in three key reasons:

1. Ignorance
2. Fear
3. Lack of Commitment

We'll take a look at these three evils over the next couple of posts.

Visit this page for more information on the basics of Small Business Marketing.

Until next time,

Successful marketing to you!!

Coach Ron