Building a Brand: The Decisive Edge for Your Small Business

Build a brand that establishes your reputation asthe most trusted source in your market.


Building a brand is one of the most important things you will ever do in your business. Marketing doesn't happen without a brand and sales don't takes place with out marketing. Without these two key ingredients you will soon be out of business.

Don’t think that you need a brand to survive? Too late---You already have a brand whether you know it or not.

You started building a brand the moment you r opened your doors for business and sold your first product or service. From that point on, anyone who has come in contact with your company, directly or indirectly, has experienced your brand and has formed an opinion about your business.

For better or worse, you are constantly projecting who you are, what you do, and the value you offer. Every time someone sees your logo, hears your name, or reads your brochure they are forming an impression about you and your worthiness as a solution to their problem. From these impressions your brand reputation is being formed and your future is being determined.

Yes, dear entrepreneur, your business is always being judged!

The important question is: what do they think of you and how does it affect your sales? If you don’t have a clue how to answer this question, you currently have no control of your brand. Without any control you marketing, and the ultimate success of your business, is at the mercy of your competition and other unseen forces in the market. You have set your company up to lose simply because you chose not to play the branding game!

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